Writing an engaging content has always been rule number one in blogging. It has always been the most effective SEO, even better than a thousand unrelevant backlinks to your site. Writing an interesting content will not only catch the attention of readers but search engines as well.
How can search engines distinguish a high quality content or not? High quality contents acquire backlinks from sites that are relevant from their pages. This is called organic backlinks. Sites that link to your posts without telling them to do so. When search engines crawl these organic backlinks, your blog will rank higher in search results for a long time.
What is Engaging?
Okay. We all know what engaging is as much as what interesting is. Interesting contents can make you want to click it even by just reading the title: Kurt Cobain’s identity confirmed by the FBI, or, The Truth About Herbal Medicines Versus Pharmaceutical Drugs. Although the title is the main trigger, this is not be entirely the case.
Good Understanding Means Good Content
Writing an excellent content does not rely merely on an attractive title. Content is still the king, as they always say. The content of your article is the crucial point. If you have a very attractive title like, “Google Accuses Bing of Plagiarism,” but then you have a poor understanding of the topic, the reader won’t continue reading your content. The key to high quality content is having a very informative article with a good understanding of it. Much better if you have an excellent command for grammar and a good organization of the entire article.
Please all Kinds of Readers
Let us put ourselves on the points of view of three kinds of people according to level of status: A janitor, an editor, and a scientist. If you’re a janitor, and you can’t understand what you’re reading because of too many complicated statements that only intellectuals can understand, the janitor would likely open a porn site for being uninterested about your content. If you’re an editor and you read a poor quality content, what would be your reaction? You shake your head for grammar and punctuations mistakes, disorganized paragraphs, and no stunning prose for added sauce to the content. If you’re a scientist, and you don’t understand some jargon languages included on the article, what would you do?
So what I’m saying is, an excellent content should please these three kinds of readers. If you only please one or two, then you have a poor content. Poor contents can’t gain a huge readership.
First Paragraph
Another good key for an engaging content is the first few sentences of your first paragraph. This is the most crucial point, because if you have an attractive first sentence, readers will continue reading your work, and so on. But if not, regardless if they’re lazy to read or not, the reader tends to skip your first lines until they get to your images or the conclusion of your content. So this is not a good reaction from the readers.
Write Skillfully and Passionately
Writing an engaging content not only depends on how interesting your topic is. It is all about how you write and how you let your readers understand what you want to say. An engaging content is about your skills in writing.
Remember: novelists, essayists, and short story authors never had an interesting topic to write. They just write with a burning heart. In web content it still applies, whether this be an opinion or data.
For further readings about how to read an engaging content, below are some recommended posts for you to click:
- The Two Essential Elements of Irresistible Content
- How to Write a Great Blog Content
- 4 Quick Tips on How to Write Engaging Blog Content
- How to Write Engaging Website Content That Will Generate Leads
- The Ultimate Formula for Engaging Content
[Image Credit: Techiemania]
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