Online advertising has grown by leaps and bounds in the past few years. While Google really helped to push the advertising area over the internet, the newest entry is Facebook. Advertising agencies are recognizing that Facebook is very good when it comes to marketing to various niche audiences and demographics. In this article, we will uncover 3 effective Facebook marketing suggestions that can help you during your campaign.
You should work on monitoring your ad campaigns on Facebook carefully. When they first begin marketing on Facebook, people start to realize that performance goes down over time. What makes this occur? It is mostly due to the fact that the price that you pay to contact your targeted users on Facebook goes up over time. Generally, this means that the ones that click first are usually the ones that respond to most of the ads.
So, once you are ready to move on from the first group, it will cost more money to reach the others. This is why you should monitor the click-through rate of your ad on a regular basis. Watch to see what your ad’s click through rate is going to be. When you start to see the performance dwindle, switch your ad or change your target group. Truthfully, every ad has a lifespan and after this lifespan, they are not effective. So in order to increase this lifespan and keep getting more out of your ads and lower your budget, this step is necessary to apply.
Naturally, ad copy plays a huge role in any advertisement, and that is one thing you must test. It’s not 100% about ad copy, but the percentage is great. You have to find a way to make your ads distinctive from all the others. Much about Facebook advertising is knowing how to write excellent classified type ads that convert. Never leave out explicit statements to click, learn more, read more, etc.
The thing about copywriting and that’s all this is that it is critical to have a call to action whereby you are directly commanding, sort of, people to take an action. Do your market research and talk to your target audience in the words they will know and recognize. If you can write ads that convert to a newspaper, then you can write ads that convert at Facebook because the principles are the same. Just keep in mind that your success will reflect on the efforts you put into it.
Then there are what’s called engagement ads for the homepage. This will require a budget of course; meaning, you’ll have to pay a bit for it. If you wanted to run a marketing video, then you can do that with this ad space. But remember, these ads are expensive, so you need to be careful and plan out everything beforehand. If you work with interns, read this post as well as there are so many benefits.
Of course, there are more Facebook marketing tips around, as usual, but these will definitely get you going in the right direction if you use them. Always remember that you should optimize your campaigns by testing everything you do, and that includes your ads, of course.
Hire A Virtual Assistant to Increase Productivity And Optimize On Costs
A virtual assistant is no longer an ominous and unfamiliar term; it is rapidly gaining prominence among entrepreneurs today. The ever advancing communication methods and technologies gave birth to this newfangled concept of “virtual teams”. A virtual team consists of members in various parts of the world who don’t meet on a daily basis. In fact, they are only connected through electronic means such as email, chats, video conference etc. Now the first question that strikes us is that how such a team can work efficiently without any direct personal meeting, unlike in a normal office?
The answer however ironically lies in the question itself. Much of the unpleasant atmosphere in working environment arises out of some sort of personal disagreement and ego issues amongst the employees and therefore virtual teams serve as a perfect solution to this problem. A VA can easily take over your Affiliate Marketing efforts and control that element for you.
Virtual teams enable employees to work in a team without establishing any sort of personal relationship, and the interaction is purely kept on a formal and work oriented basis. One of the biggest advantages to this lies in the fact that a lot of the time and money spent on commuting to the workplace is saved and if your blog needs more content, a VA will be happy to take care of that.
Moreover, the employer gets to choose the members of the team from a list of many professionals without having to conduct an actual interview. The team members can also be easily dropped from the team in case they are found to be lagging at work or incompetent at later stages. Recruiting new members to the team is also considered an easy task as a ready list of professionals is available anytime. The time spent on interviewing and negotiating can be used to attend to the rest of the work in the organization.
Virtual teams require only some of the basic essentials for working like basic hardware and software, internet connection and sharing devices. The members can also work in shifts that suit their convenience and only have to meet up with the team on rare occasions. The team leader should, however, be tough and motivating in character. He should be able to extract work from other members of the team and also provide them with any sort of assistance needed to get the job done. Motivation and encouragement are important to maintain the consistency and standard of the work done and the methods used by the team leader to accomplish this should be effective.
The bottom line is that this concept of “virtual teams” has proven to be a highly productive and cost-efficient technique that is widely used today. It is therefore highly recommended for the reasons stated above.