On the spur of the moment, several weeks ago, I decided to sign the Hubs and me up for a parenting course. Nearing completion of the 6-week program, I’ll admit on our collective behalf, it’s been a challenge keeping up with the weekly reading and homework, along with the multitude of other household happenings.
Chicken noodle soup from a package for supper? Perfect when you are trying to read the last few pages in the assigned chapter, fill out a workbook page, and coach piano practice, simultaneously. What this has got to do with how you can improve your business? Just read on.
So while I was vacuuming the basement last weekend, I had time all to myself to think about the strategies we are learning in the course, and how they are working for our family dynamics…you might be wondering what that’s got to do with boosting our business. Quite possibly, everything. Read on…
The parenting course is all about dealing with children: bringing out their best, communicating better, and improving our relationships with them. During my session of sucking the cat hair out of the carpet, it struck me that all of the techniques we are learning in the course can be applied in business relationships and will have an equally positive effect!
Online advertising has grown by leaps and bounds in the past few years. While Google really helped to push the advertising area over the internet, still one of the best entries is Facebook.
Advertising agencies have recognized that Facebook is very good when it comes to marketing to various niche audiences and demographics. They have recognized the “Like Us On Facebook Logo”. In this article, we will uncover 3 effective Facebook marketing suggestions that can help you during your campaign.
You should work on monitoring your ad campaigns on Facebook carefully. When they first begin marketing on Facebook, people start to realize that performance goes down over time. What makes this occur? It is mostly due to the fact that the price that you pay to contact your targeted users on Facebook goes up over time. Generally, this means that the ones that click first are usually the ones that respond to most of the ads.
An affiliate marketing business allows an individual or website owner to partner with a merchant or product owner and to make sales on the merchant’s behalf. So let’s look a little deeper into Affiliate Marketing Jobs and the tasks and responsibilities that come with this sort of positions.
When doing research on home-based businesses or internet opportunities working out of your home as an affiliate marketing business is one of the easiest and most simple opportunities to take advantage of on the internet.
Most of the time there is no charge to be an affiliate with a company, which relates to not much overhead expenses or financial risk involved for the affiliate.
There is no sales experience necessary and most likely the affiliate marketing programs you choose will provide you with the marketing materials necessary for your promotions, from e-mail swipes, banners, site graphics, and links.
Another huge benefit owning an affiliate marketing business is that you do not face the problems of owning a brick and mortar business, you do not need to stock inventory, order product or ship the product to clients.
One of my favorite scenes in the “Star Wars” trilogy comes from “The Empire Strikes Back.” Luke Skywalker runs into a difficult challenge while training under the Jedi master Yoda, and he ultimately fails to use the Force to his advantage. Yoda’s advice to Luke is somewhat cryptic but sound. “Unlearn,” says Yoda. “You must unlearn what you have learned.” So which of the following is a way for an advertiser to monetize their app?
Luke was having trouble using the Force to lift his X-Wing fighter out of the swamp in which he had crash-landed. His preconceived notions concerning the heavy weight of the spacecraft were what ultimately caused him to fail. In telling Luke to “unlearn,” Yoda was giving Luke some good advice: Don’t let your past experiences and preconceptions hold you back.
Sometimes I feel as if the online advertising industry needs Yoda more than it needs traditional advertising veterans who try to make Internet-advertising success measurement fit into preconceived models that are better suited to traditional media.
While I do feel that Internet advertising needs to take its rightful place next to television, print, radio, and other media as a valuable component of a marketer’s media mix, I don’t think it’s wise to try to force its measurement into a model that is many years older than the Internet itself.
Everyone knows an ad at the top of the results page gets a better click-through-rate than one lower down. But, ask yourself this question; is the top AdWords ad position always the one that brings in most sales?
Just think about it, you are paying premium bid prices to keep your ad at the top of the results page. You pay because the top position gets you the most traffic. But, what if you could have the same or even more sales at a lower ad position?
Of course, everyone knows a lower ad position means less to pay in bids. And, it is a well-known fact that lower ad positions attract fewer visitors. But, fewer visitors does not always mean fewer sales and less profit.
Once you try your ads in different positions on the results page and see the results you may be surprised at what you find out.
If you’re not monitoring all your AdWords statistics, then you are probably wasting a huge proportion of your advertising budget. I’m not just talking about the number of clicks your ads get each day and their click-through-rate or Quality Score. These are important, but they are not all the statistics you need to be measuring in order to run a successful AdWords campaign.
If you want your AdWords account to reach its full potential, you need to make fully informed decisions, which means tracking every transaction on your website from the first click on your ad to the last click on your order form.
Probably the best tool for doing this is Google Analytics. Check out this video that has some useful advice:
Surprisingly it’s free, integrates seamlessly with your AdWords account and will provide you with a wealth of useful information that will allow you to optimize your campaign and website.
We’ve started our AdWords campaign a year ago. A few months ago we saw another AdWords ad identical to ours (as text and title) and still active. Our question is what can we do about it?
I presume from your question, that you mean the ad you saw has the same copy as your own ad but points to a competitor’s website.
If the copycat ad is infringing a copyright that you own or that you have exclusive rights to use, then you should contact Google Support in an email with all the relevant details. Should they agree with your complaint, then the copycat ad will be banned.
However, if there has been no copyright infringement, then there is not a lot you can actually do.
The truth of the matter is that this practice actually takes place a lot more often than you might think. Normally, advertisers are not so blatant as to copy an entire competitors ad. However, it is quite common practice for people to cherry pick the best bits of other people’s ads in order to create an ad of their own.