One of my favorite scenes in the “Star Wars” trilogy comes from “The Empire Strikes Back.” Luke Skywalker runs into a difficult challenge while training under the Jedi master Yoda, and he ultimately fails to use the Force to his advantage. Yoda’s advice to Luke is somewhat cryptic but sound. “Unlearn,” says Yoda. “You must unlearn what you have learned.”
Luke was having trouble using the Force to lift his X-Wing fighter out of the swamp in which he had crash-landed. His preconceived notions concerning the heavy weight of the spacecraft were what ultimately caused him to fail. In telling Luke to “unlearn,” Yoda was giving Luke some good advice: Don’t let your past experiences and preconceptions hold you back.
Sometimes I feel as if the online advertising industry needs Yoda more than it needs traditional advertising veterans who try to make Internet-advertising success measurement fit into preconceived models that are better suited to traditional media. While I do feel that Internet advertising needs to take its rightful place next to television, print, radio, and other media as a valuable component of a marketer’s media mix, I don’t think it’s wise to try to force its measurement into a model that is many years older than the Internet itself.
Everyone knows an ad at the top of the results page gets a better click-through-rate than one lower down. But, ask yourself this question; is the top AdWords ad position always the one that brings in most sales?
Just think about it, you are paying premium bid prices to keep your ad at the top of the results page. You pay because the top position gets you the most traffic. But, what if you could have the same or even more sales at a lower ad position?
Of course, everyone knows a lower ad position means less to pay in bids. And, it is a well-known fact that lower ad positions attract fewer visitors. But, fewer visitors does not always mean fewer sales and less profit.
Once you try your ads in different positions on the results page and see the results you may be surprised at what you find out.
If you’re not monitoring all your AdWords statistics, then you are probably wasting a huge proportion of your advertising budget. I’m not just talking about the number of clicks your ads get each day and their click-through-rate or Quality Score. These are important, but they are not all the statistics you need to be measuring in order to run a successful AdWords campaign.
If you want your AdWords account to reach its full potential, you need to make fully informed decisions, which means tracking every transaction on your website from the first click on your ad to the last click on your order form.
Probably the best tool for doing this is Google Analytics. Check out this video that has some useful advice:
Surprisingly it’s free, integrates seamlessly with your AdWords account and will provide you with a wealth of useful information that will allow you to optimize your campaign and website.
We’ve started our AdWords campaign a year ago. A few months ago we saw another AdWords ad identical to ours (as text and title) and still active. Our question is what can we do about it?
I presume from your question, that you mean the ad you saw has the same copy as your own ad but points to a competitor’s website.
If the copycat ad is infringing a copyright that you own or that you have exclusive rights to use, then you should contact Google Support in an email with all the relevant details. Should they agree with your complaint, then the copycat ad will be banned.
However, if there has been no copyright infringement, then there is not a lot you can actually do.
The truth of the matter is that this practice actually takes place a lot more often than you might think. Normally, advertisers are not so blatant as to copy an entire competitors ad. However, it is quite common practice for people to cherry pick the best bits of other people’s ads in order to create an ad of their own.
Affiliate marketing is one of the many ways that a person can make money online. In fact, I would go so far as to say it’s probably the easiest. In theory.
In practice affiliate marketing is actually pretty hard work. Not the bone crushing, muscle straining work of hard labor, but more the mind straining, headache inducing, long hours staring at a back lit screen kind of work. There is so much that goes into affiliate marketing that was is easy in theory (making money by selling other people’s stuff) is pretty hard in reality.
At it’s very core affiliate marketing, or making money as an affiliate, is all about traffic, follow up, and wide range of exposure. Those three things will contribute to a successful affiliate marketing business. To get those three things every affiliate marketer must have, or must do, five things.
Internet marketing is an interesting and ever-changing way to increase your income. There are many different ways in which Internet marketing can be utilized. This may seem daunting to the newbie. You will be better prepared by following these tips. from our friend Kate.
Modify your content and headlines on a regular basis, and see how doing so impacts traffic and purchases. You will soon be able to determine the most beneficial tone to represent your business and products in. Once this is determined, you can stick to this tone and create a new image. Figuring out what your customers really respond to is worth the effort.
Create interactive features such as a chat area on your website for customers. Allowing your customers the ability to communicate with each other on your site makes them enjoy visiting you more. It is natural for people to want to be part of a group, and if you give them that feeling, they are more likely to return to your site. Continue reading →
Have you ever found yourself standing in the middle of the street in Istanbul with walk rage? Yes, I’m referring to yelling at some jerk who tried to run you over because you were walking on the green walk light and made him slow down for a fraction of a second.
I can’t understand how a person is so self-consumed that they believe their importance has precedence over everyone and everything else, such as a pedestrian in the street. And it doesn’t stop there! They honk at you to ensure you drop of fright right in front of them, and then blame you that you got run over. Ugh!
Conversely, do you want to sign up for more Turkish classes, so you can eloquently yell out your obscenities? I know I do. Just once, I would like them to know exactly how I feel. Right now, I’m reduced to “yaya yol ver, aptalin!” (give way to pedestrians, stupid).
No big news flash there, huh? Making a financial mistake by nature means it will cost you, but have you ever considered all the potential mistakes you could make and just how much they could be costing you? We make literally billions of dollars in mistakes every year. I’m not talking about bad financial habits, but about genuine, one-time (hopefully) bad moves. For example:
Penalties and fees on credit card accounts topped $20 billion revcently. Simply missing a payment by one day can trigger additional charges just because of a foul up.
Unclaimed tax refund
Billions go unclaimed each year according to the IRS. Just for the 2011 filing year, the IRS is still holding over $1.3 billion. While not necessarily a “foul up” in the classical sense, failing to claim money that is owed to you is definitely a mistake. Continue reading →
The best CPA networks and affiliate paying sites have enough affiliate offers as well as affiliate marketing options to make their head spin. Most affiliate businesses have a wish list longer than Santa Clause’s to choose affiliate marketing strategies from:
pay per view (PPV)
pay per click (PPC)
cost per action (CPA)
Rebill / free trial
real time bidding exchanges
As time progresses, many affiliate networks may have already found that several of these techniques to promote an affiliate offer have become outdated. Now affiliate programs have the ability to reset the hands of time and put their affiliate network in front of fresh eyes – marketing to India.
After a brief hiatus, The Weekly “Tuesday Top 5″ is back (hey, give me a break, business is on fire here!)
Some of the qualities that I value most in business are: clarity and focus. This is the impetus for the Tuesday Top 5: it is my attempt to provide some nuggets for you to use right away. If you have noticed from my prior posts, I am a very action oriented person. Having something clear and concise to work with does wonders for my psyche.
Many entrepreneurs start their businesses part time. They work a full time job and run their business at night, from home and through email and cell phone calls during the workweek. What I want to do is to give some practical guidance that will help part-time entrepreneurs be more productive so they can drive revenues higher and fire the boss once and for all.