How To Stop A Competitor From Copying Your AdWords Ads

We’ve started our AdWords campaign a year ago. A few months ago we saw another AdWords ad identical to ours (as text and title) and still active. Our question is what can we do about it?

I presume from your question, that you mean the ad you saw has the same copy as your own ad but points to a competitor’s website.

If the copycat ad is infringing a copyright that you own or that you have exclusive rights to use, then you should contact Google Support in an email with all the relevant details. Should they agree with your complaint, then the copycat ad will be banned.

However, if there has been no copyright infringement, then there is not a lot you can actually do.

The truth of the matter is that this practice actually takes place a lot more often than you might think. Normally, advertisers are not so blatant as to copy an entire competitors ad. However, it is quite common practice for people to cherry pick the best bits of other people’s ads in order to create an ad of their own.

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Five Essential Affiliate Marketing “Musts”

Affiliate marketing is one of the many ways that a person can make money online. In fact, I would go so far as to say it’s probably the easiest. In theory.

In practice affiliate marketing is actually pretty hard work. Not the bone crushing, muscle straining work of hard labor, but more the mind straining, headache inducing, long hours staring at a back lit screen kind of work. There is so much that goes into affiliate marketing that was is easy in theory (making money by selling other people’s stuff) is pretty hard in reality.

At it’s very core affiliate marketing, or making money as an affiliate, is all about traffic, follow up, and wide range of exposure. Those three things will contribute to a successful affiliate marketing business. To get those three things every affiliate marketer must have, or must do, five things.

Five Essential Affiliate Marketing “Musts”:

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Internet Marketing Strategies: Have Multiple Benefits

Internet marketing is an interesting and ever-changing way to increase your income. There are many different ways in which Internet marketing can be utilized. This may seem daunting to the newbie. You will be better prepared by following these tips. from our friend Kate.

Modify your content and headlines on a regular basis, and see how doing so impacts traffic and purchases. You will soon be able to determine the most beneficial tone to represent your business and products in. Once this is determined, you can stick to this tone and create a new image. Figuring out what your customers really respond to is worth the effort.

Create interactive features such as a chat area on your website for customers. Allowing your customers the ability to communicate with each other on your site makes them enjoy visiting you more. It is natural for people to want to be part of a group, and if you give them that feeling, they are more likely to return to your site. Continue reading →

The Power Of Gestures

Have you ever found yourself standing in the middle of the street in Istanbul with walk rage? Yes, I’m referring to yelling at some jerk who tried to run you over because you were walking on the green walk light and made him slow down for a fraction of a second.

I can’t understand how a person is so self-consumed that they believe their importance has precedence over everyone and everything else, such as a pedestrian in the street. And it doesn’t stop there! They honk at you to ensure you drop of fright right in front of them, and then blame you that you got run over. Ugh!

Conversely, do you want to sign up for more Turkish classes, so you can eloquently yell out your obscenities? I know I do. Just once, I would like them to know exactly how I feel. Right now, I’m reduced to “yaya yol ver, aptalin!” (give way to pedestrians, stupid).

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Financial 404 Errors Are Expensive

No big news flash there, huh? Making a financial mistake by nature means it will cost you, but have you ever considered all the potential mistakes you could make and just how much they could be costing you? We make literally billions of dollars in mistakes every year. I’m not talking about bad financial habits, but about genuine, one-time (hopefully) bad moves. For example:

Late payments

Penalties and fees on credit card accounts topped $20 billion revcently. Simply missing a payment by one day can trigger additional charges just because of a foul up.

Unclaimed tax refund

Billions go unclaimed each year according to the IRS. Just for the 2011 filing year, the IRS is still holding over $1.3 billion. While not necessarily a “foul up” in the classical sense, failing to claim money that is owed to you is definitely a mistake. Continue reading →

Promotion Methods that work

The best CPA networks and affiliate paying sites have enough affiliate offers as well as affiliate marketing options to make their head spin. Most affiliate businesses have a wish list longer than Santa Clause’s  to choose affiliate marketing strategies from:

  • pay per view (PPV),
  • pay per click (PPC),
  • cost per action (CPA)
  • email submits,
  • Facebook ads,
  • Facebook apps,
  • Rebill / free trial
  • real time bidding exchanges,
  • Mobile marketing
  • Twitter.

As time progresses, many affiliate networks may have already found that several of these techniques to promote an affiliate offer have become outdated. Now affiliate programs have the ability to reset the hands of time and put their affiliate network in front of fresh eyes – marketing  to India.

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Practical Outsourcing Tips for Part-Time Entrepreneurs

After a brief hiatus, The Weekly “Tuesday Top 5″ is back (hey, give me a break, business is on fire here!)

Some of the qualities that I value most in business are: clarity and focus. This is the impetus for the Tuesday Top 5: it is my attempt to provide some nuggets for you to use right away. If you have noticed from my prior posts, I am a very action oriented person. Having something clear and concise to work with does wonders for my psyche.

Many entrepreneurs start their businesses part time. They work a full time job and run their business at night, from home and through email and cell phone calls during the workweek. What I want to do is to give some practical guidance that will help part-time entrepreneurs be more productive so they can drive revenues higher and fire the boss once and for all.

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¤ How to create viral stories

As quickly as social media and the internet is changing, it’s no secret that news changes just as quickly. A news story can go viral within a day if it’s swapped between social media mediums as quickly as some have. Kind of like how Ted Williams’ story transformed him from homeless into overnight success story in…well…overnight!

So it makes sense that when something is going viral or when something is trending on Twitter or Google and when you see something being retweeted or shared constantly, it’s a good idea to jump on that story while it’s hot.

Readers will actually get irate if a popular news source is ‘late’ in reporting a viral news story.

For example, CNN had first reported on Ted Williams about 2 days after it had already gone viral and he had already gotten an offer to appear on The Today Show. There were comments on CNN’s news report that said something along the lines of , “Way to be 2 days behind Facebook, CNN”. Continue reading →

How to use social media to get noticed and find clients

Social media has developed from a simple entity to communicate with friends into a mass communication tool for businesses and individuals alike. There are hundreds of businesses and individuals all looking for the same thing: to be heard.

It’s now become a full time job to comment, reply and communicate with bloggers, vloggers, tweets, FB status messages, forums, articles and so much more. The ways to communicate and get noticed are ever evolving. Even we can get overwhelmed (and we do this on a daily basis)!

So what are the three best ways to engage in order to get noticed?

1. Twitter

Twitter used to be simply about tweeting where you were and what you were doing through out the day. Now it’s about @’ing, retweeting and in general conversing. And that’s exactly what needs to be done. It’s perfectly fine to advertise yourself in between @’ing and retweeting, but no one will know you even exist if you don’t get your Twitter name out there. It’s suggested to send a friendly message to new followers. Continue reading →

How to make your website content visible

When you create a new: Blog post, Video, Event. How many people are seeing your new content?

Is it a matter of publish and pray – wait to see if someone just happens to come across your blog or Youtube channel, or do you have a strategy to make sure that your posts and updates are shared in the relevant places to give you maximum visibility and exposure online? Stay with me, and I will explain:

In recent years, internet and distance learning have become very popular. The digital revolution has brought us impressive new chances to fulfill our educational dreams. The advantages of online programs are undisputed, and here are the most important reasons to go after an online degree.

If you do not have a strategy in place to ensure maximum visibility, you are most likely not seeing a whole host of views and interaction happening on your website/youtube channel and not getting seen by the right people, at the right time who are then going to interact with you, share your post with others.  And if that is not happening then you are potentially a well-kept secret, instead of a well-known expert. Continue reading →