We’ve started our AdWords campaign a year ago. A few months ago we saw another AdWords ad identical to ours (as text and title) and still active. Our question is what can we do about it?
I presume from your question, that you mean the ad you saw has the same copy as your own ad but points to a competitor’s website.
If the copycat ad is infringing a copyright that you own or that you have exclusive rights to use, then you should contact Google Support in an email with all the relevant details. Should they agree with your complaint, then the copycat ad will be banned.
However, if there has been no copyright infringement, then there is not a lot you can actually do.
The truth of the matter is that this practice actually takes place a lot more often than you might think. Normally, advertisers are not so blatant as to copy an entire competitors ad. However, it is quite common practice for people to cherry pick the best bits of other people’s ads in order to create an ad of their own.
“… Go to the big oak tree in the center of the park. Walk 20 paces in the direction the lowest limb is pointing. You will find a large speckled rock. Under the rock . . .”
As children, you probably participated in a treasure hunt. You were given a series of instructions that led you to several locations. At times you had to pause and think about the clue you had received, and it helped to collaborate with others. If you followed all the directions carefully, you discovered the spot that contained the “treasure”- the whole point of the exercise.
Getting the point of a reading assignment, however, is a difficult task for many of our students. They are confounded by the amount of information they encounter in a textbook, and they are unable to differentiate key ideas from supporting detail. They could benefit from a few clues to direct their excursion through the text.
Don’t expect to find one right way to make yourself more creative.This really got me thinking.
It made me thinking. How often do designers block their creativity in by following their normal path of inspiration? It is good for all of us to find new avenues of creativity. Stop being a creature of habit!
Now this one comes easy to me. When I’m focused on a task that is all I think about, much to the chagrin of my wife. Take the simpler tasks in life and relate it to what you are working on. If you’re eating toast think about how that toast relates to what your working on. Crazy? Yes, but it works.
Take a look around
Being creatures of habit we put blinds on. If you don’t believe me take a look around at the cobwebs on your ceiling. You didn’t realize they were that bad, did you? It is important to strive to put on new eyes from time to time and take a new look at your surrounding. Continue reading →
Did you ever think about hiring students and organizing internships? Internship is a work-related experience. It provides students and career changers an opportunity to gain important knowledge and skills in a particular career field.
Especially students can only learn the work process once they participate in day to day activities of any organization, I was helping friends at mycareertools.com to organize a new GED online learning center and we hired students for 5 days to test everything.
It was really a good decision and we learn a lot, for example how people (adult learners) doubt in their capabilities so GED lessons need to be organized around this issue. So, I would recommend everyone to get involved with organizing internship in your company.
Internship provides an opportunity to experiment and pursue career that matches talent and interest. It is an excellent way to gain job experience with future benefits. Working as an intern you can be much ahead from the rest while searching a permanent job.
Any internship experience does not pay off in future. If you really want that this knowledge is counted be definite about your career. To determine what will be the perfect career move work with a career counselor and self assess. Many companies along with educational institution undertake job shadow programs. It enables a student to find out how he will like to be in a profession. Continue reading →
We have also been examining what it takes to be a success in home Internet businesses. This post focuses on mastering what we have come to know as the ‘Slight Edge philosophy’.
Mastery in personal development. So you have started a work from home career and you have begun your personal development and you think how am I ever going to master this business?
Well I have news for you if you have started a business opportunity, and you get to the point where you have become regular improvements then you have become a ‘master’.
The key to this is to change your concept of a, ‘master’ as someone who is all knowing. This is especially the case in the areas of personal development and ways to succeed at improving your income. According to George Leonard in Mastery he gives the following quotation which I think is very powerful: Continue reading →
Life as a series of peaks with the inevitable troughs or the safer steady footing of a plateau? I’d like to break the boundaries of nature and dodge those troughs. To love without falling away from love, to be absorbed without becoming bored or burnt out, to be enthusiastic without becoming blasé. But if I have to take the troughs I will. I certainly don’t want those bland plateaus. And I know how to energize my life, you need to find something you want to learn, something new, something excited and something that is out of your comfort zone!
Need it be our lot to fall victim to ennui?
Should we settle for satisfactory?
Does every Likert scale we complete inside our own heads register a 3 out of 5?
Is adulthood about loss of the enthusiasm and excitement and play of childhood?
Why do we calculate risk-benefit ratios before getting off the pot?
Peak or plateau, what’s your style? Peak or Plateau? What’s your style?
How to energize your life? Should all adults be required to watch children for an hour a two a month? Sit and in silence observe the play without guile, the absorption and enthusiasm, the concentration, their innate democracy and fairness when in groups, the older looking out for the younger, the peals of excitement. Even the drama of the short-lived crying or tears.
The expression of such qualities in an adult is often viewed negatively by other adults. Lack of guile may be treated as naiveté, openness in communication as a lack of political skills, expressions of excitement and enthusiasm or disappointment as immaturity.
I remember the first time I looked down a river with fast rapids and big rocks. I was about fifteen and scared to death. I had only been in a canoe a few times before that, but that was in a small, calm lake. This was a river right after the snow had melted. The water was fast.
It was the local canoe race they hold in my town every year. It’s sort of a big thing and everyone lines the bridges and streets along the river route to see the idiots in the river. I was going to run the face with a friend of mine and we were borrowing an old metal canoe that had more leaks in it than the Titanic. If you were to ask us then we would have both said it was going to be a piece of cake. Today, I am not ashamed to admit I was scared.
But I did it.
I went down the river. We flipped it three times. I was completely soaked. By the time we got to the finish line we were both cold, shivering, blue lips, and ecstatic. We finished and we survived.
There’s a new show premiering this spring and I see the preview everywhere I go. The show is called Awake and it’s about a gentleman who suffers a tragic accident. When he wakes up his wife is alive and his son is dead; when he puts his head down to sleep he wakes up again and son is alive and his wife is dead. I REFUSE to watch this show or any part of it. I lived that for almost two weeks.
My dad had a nasty fight with aggressive lung cancer. He kept working until the weekend he passed away, and my mom and I did everything possible in supporting him to make sure that could happen. We made sure he lived the life he wanted to the very last. My dad died on his own terms, at home, surrounded by his family. The last thing he told me was that he loved me, and he was proud of me, and couldn’t imagine being anything but.
When I began blogging, I had never even read a blog. I had no writing skills and I didn’t know I had anything worthwhile to say (sadly, I still lack both) but I knew that some things need to be said without being connected to the official school website, with a blog you can have the discussions with people from all over the world. This is the real benefit to school teachers who blog, or use Twitter, or participate in any type of Social Media.
Now, I have been speaking with a number of schools and education organisations this week about how blogs and social media can help them share knowledge, learn from others and develop a community.
But before I could explain any of that I had to show the difference between a website and a blog. Continue reading →
I’m sure that there are some people out there who believe that happiness is something out of their control, and others who think that it is something we have to fight long and hard for to obtain. In other words, it’s a personal journey we all must take internally to get there.
Unfortunately in this day and age, the number of people suffering from clinical depression is frightening in itself. It’s quite ironic how we, as humans, are rapidly expanding and developing useful technologies that “connect” people to one another, yet so many people out there feel more alone than ever.
So what does this tell you about the real reason why people these days are stuck in a funk of unhappiness? I think a lot of it has to do with how society puts too much a major emphasis on achievement (academically and financially) and not enough emphasis on enjoying life and being friggin’ happy!! I get so frustrated at how society functions at times