Call To Action
First of all, Happy New Year to everyone in general (though I realize I’m pretty late with that as January is practically over), and all Virtual Assistants in particular. I hope 2019 will prove to be even better than last year and please, stay healthy!
When I first started working as a social media virtual assistant, I really didn’t see why it was necessary to have a call to action on my posts. Yet I knew that my employer knew things I did not know. I think the reason I did not feel it was important at the time was I did not understand what a call to action really was or how it worked.
A call to action is when you ask someone to do something or interact with you. It might be a question you want them to answer. Like what are your plans for the weekend? Or tell me do you agree with this and why? Another way to do a call to action is to ask the reader to click the like button or share if you are on Facebook or please retweet (RT) on Twitter.
The reason you want to add a call to action is to get the person seeing your page to form a relationship with you. They respond to a CTA (call to action) question and then you might comment or like what they said. You are building a relationship with them.
Over time they may click on a link directing them to your web page and that is where you want them to end up. Your web page usually is where you have most of the products you are selling or offering. If your audience likes your page and trusts you, they will come back to visit it again and again. They will hopefully find something on your page and they automatically think their best friend will just love to see, read or watch this and share it on their social media site. Do you see how the traffic is directed to you? Click the like button if you do. (lol)
I just could not see in the beginning how this helped my employer’s social media but the more involved I became in my job and other parts of her company the more evidence I saw that this was very necessary to the success of that company. It’s advertising and marketing something you have to have to run a successful expanding business.
So are you using CTA’s in your social media? You should be using at least one CTA a day. The owners of the pages I manage want this to happen and they know it is the best thing for their productivity and business. So I am going to challenge you to make sure you are using CTA’s if you haven’t and report back to me in a month and tell me if it increased the traffic on your social media.
How to apply Stress Management Skills to real life
I bet you are familiar with dividing an important decision into a list of “pro’s” and “con’s.” This way of thinking and mapping sets up a division. Me or you. Us or them. Yes or no. Either/ or. Whatever the “it” is, there’s a polar opposite view. It’s the “He’s wrong, I’m right” model. This is an example of a dualistic model—one wrong point and one right point. For making your business successful, this might form an obstacle.
Now, let’s apply a different model. A circle. All points are connected. There is not one side or the other side, just circles radiating out, like a target. What happens if you see your situation in the framework of a circle?
Now it’s “me and you”, “us and them” yes and no, this and that. Everything is connected. This is a very different model. It feels different. It sounds different. Everything is linked. Interconnected. You can’t accurately depict what’s going on with two opposing lists and in the world of Virtual Assistance, productivity matters and you need to be able to depict what’s going on.
A circular model expresses a holistic view. This is a viewpoint where physical stress connects with a mental construct. Where a thought can unhinge a habitual reaction. Where a solution can appear in a landscape that seemed bleak and unsolvable. This is a model that can help you manage large, ongoing volumes of information.