Everyone knows an ad at the top of the results page gets a better click-through-rate than one lower down. But, ask yourself this question; is the top AdWords ad position always the one that brings in most sales?
Just think about it, you are paying premium bid prices to keep your ad at the top of the results page. You pay because the top position gets you the most traffic. But, what if you could have the same or even more sales at a lower ad position?
Of course, everyone knows a lower ad position means less to pay in bids. And, it is a well-known fact that lower ad positions attract fewer visitors. But, fewer visitors does not always mean fewer sales and less profit.
Once you try your ads in different positions on the results page and see the results you may be surprised at what you find out.
If you’re not monitoring all your AdWords statistics, then you are probably wasting a huge proportion of your advertising budget. I’m not just talking about the number of clicks your ads get each day and their click-through-rate or Quality Score. These are important, but they are not all the statistics you need to be measuring in order to run a successful AdWords campaign.
If you want your AdWords account to reach its full potential, you need to make fully informed decisions, which means tracking every transaction on your website from the first click on your ad to the last click on your order form.
Probably the best tool for doing this is Google Analytics. Check out this video that has some useful advice:
Surprisingly it’s free, integrates seamlessly with your AdWords account and will provide you with a wealth of useful information that will allow you to optimize your campaign and website.
We’ve started our AdWords campaign a year ago. A few months ago we saw another AdWords ad identical to ours (as text and title) and still active. Our question is what can we do about it?
I presume from your question, that you mean the ad you saw has the same copy as your own ad but points to a competitor’s website.
If the copycat ad is infringing a copyright that you own or that you have exclusive rights to use, then you should contact Google Support in an email with all the relevant details. Should they agree with your complaint, then the copycat ad will be banned.
However, if there has been no copyright infringement, then there is not a lot you can actually do.
The truth of the matter is that this practice actually takes place a lot more often than you might think. Normally, advertisers are not so blatant as to copy an entire competitors ad. However, it is quite common practice for people to cherry pick the best bits of other people’s ads in order to create an ad of their own.
Affiliate marketing is one of the many ways that a person can make money online. In fact, I would go so far as to say it’s probably the easiest. In theory.
In practice affiliate marketing is actually pretty hard work. Not the bone crushing, muscle straining work of hard labor, but more the mind straining, headache inducing, long hours staring at a back lit screen kind of work. There is so much that goes into affiliate marketing that was is easy in theory (making money by selling other people’s stuff) is pretty hard in reality.
At it’s very core affiliate marketing, or making money as an affiliate, is all about traffic, follow up, and wide range of exposure. Those three things will contribute to a successful affiliate marketing business. To get those three things every affiliate marketer must have, or must do, five things.
Internet marketing is an interesting and ever-changing way to increase your income. There are many different ways in which Internet marketing can be utilized. This may seem daunting to the newbie. You will be better prepared by following these tips. from our friend Kate.
Modify your content and headlines on a regular basis, and see how doing so impacts traffic and purchases. You will soon be able to determine the most beneficial tone to represent your business and products in. Once this is determined, you can stick to this tone and create a new image. Figuring out what your customers really respond to is worth the effort.
Create interactive features such as a chat area on your website for customers. Allowing your customers the ability to communicate with each other on your site makes them enjoy visiting you more. It is natural for people to want to be part of a group, and if you give them that feeling, they are more likely to return to your site. Continue reading →
“… Go to the big oak tree in the center of the park. Walk 20 paces in the direction the lowest limb is pointing. You will find a large speckled rock. Under the rock . . .”
As children, you probably participated in a treasure hunt. You were given a series of instructions that led you to several locations. At times you had to pause and think about the clue you had received, and it helped to collaborate with others. If you followed all the directions carefully, you discovered the spot that contained the “treasure”- the whole point of the exercise.
Getting the point of a reading assignment, however, is a difficult task for many of our students. They are confounded by the amount of information they encounter in a textbook, and they are unable to differentiate key ideas from supporting detail. They could benefit from a few clues to direct their excursion through the text.
Don’t expect to find one right way to make yourself more creative.This really got me thinking.
It made me thinking. How often do designers block their creativity in by following their normal path of inspiration? It is good for all of us to find new avenues of creativity. Stop being a creature of habit!
Now this one comes easy to me. When I’m focused on a task that is all I think about, much to the chagrin of my wife. Take the simpler tasks in life and relate it to what you are working on. If you’re eating toast think about how that toast relates to what your working on. Crazy? Yes, but it works.
Take a look around
Being creatures of habit we put blinds on. If you don’t believe me take a look around at the cobwebs on your ceiling. You didn’t realize they were that bad, did you? It is important to strive to put on new eyes from time to time and take a new look at your surrounding. Continue reading →
Did you ever think about hiring students and organizing internships? An internship is a work-related experience. It provides students and career changers an opportunity to gain important knowledge and skills in a particular career field.
Especially students can only learn the work process once they participate in day-to-day activities of any organization, I was helping friends at BestGEDClasses.org to organize a free GED online learning center and we hired students for 5 days to test everything. The GED practice tests came out really well.
It was really a good decision and we learn a lot, for example how people (adult learners) doubt in their capabilities so GED lessons need to be organized around this issue. So, I would recommend everyone to get involved with organizing internship in your company.
An internship provides an opportunity to experiment and pursue a career that matches talent and interest. It is an excellent way to gain job experience with future benefits. Working as an intern you can be much ahead of the rest while searching a permanent job.
Any internship experience does not pay off in future. If you really want that this knowledge is counted be definite about your career. To determine what will be the perfect career move work with a career counselor and self-assess. Many companies along with educational institution undertake job shadow programs. It enables a student to find out how he will like to be in a profession. Continue reading →
We have also been examining what it takes to be a success in home Internet businesses. This post focuses on mastering what we have come to know as the ‘Slight Edge philosophy’.
Mastery in personal development. So you have started a work from home career and you have begun your personal development and you think how am I ever going to master this business?
Well, I have news for you if you have started a business opportunity, and you get to the point where you have become regular improvements then you have become a ‘master’. Bear in mind that today, earning your MBA degree has become much cheaper due to online developments.
The key to this is to change your concept of a ‘master’ as someone who is all knowing. This is especially the case in the areas of personal development and ways to succeed at improving your income. According to George Leonard in Mastery he gives the following quotation which I think is very powerful: Continue reading →
Have you ever found yourself standing in the middle of the street in Istanbul with walk rage? Yes, I’m referring to yelling at some jerk who tried to run you over because you were walking on the green walk light and made him slow down for a fraction of a second.
I can’t understand how a person is so self-consumed that they believe their importance has precedence over everyone and everything else, such as a pedestrian in the street. And it doesn’t stop there! They honk at you to ensure you drop of fright right in front of them, and then blame you that you got run over. Ugh!
Conversely, do you want to sign up for more Turkish classes, so you can eloquently yell out your obscenities? I know I do. Just once, I would like them to know exactly how I feel. Right now, I’m reduced to “yaya yol ver, aptalin!” (give way to pedestrians, stupid).